Florence Download

v0.1.13 · open source · launched at Seller Sessions London

Your AI Chief Data Analyst for Amazon.

Mines reviews. Watches competitors. Generates image variants. Validates them with real shoppers. Logs every project in a tracker you own.

Free, open-source, runs end-to-end inside Claude Cowork.

Download Florence zip · ~650 KB →

Built by Matt Kostan + Dorian Gorski · Launched at Seller Sessions London 2026

Florence Chief Data Analyst · v0.1.13

01 — Thesis

Most CRO is one-off prompts. Florence is a system you own.

Connected, not stitched.

Most CRO today is a stack of one-off prompts and disconnected tools. Midjourney for images. ChatGPT for copy. A spreadsheet for tracking. A Notion page for research. None of them know your brand. None of them remember last week. Every time you start, you start from zero.

Florence is the opposite. She's a connected system — your brand context, your products, your goals, your voice rules, all in one brain that travels with every task.

PILLAR / 01

Own your automations

Florence is yours. Fork her, modify her, take her with you. No subscription lock-in, no seat counts, no auth flow you can lose access to.

PILLAR / 02

Own your data

Your brain.json lives on your laptop. Reference library in your Project Files. Nothing leaves your Cowork unless you tell it to.

PILLAR / 03

Scalable

100+ hours of distilled CRO methodology, ProductPinion's 17-template test library, Higgsfield image gen. Add your own MCPs. Connect your own tools.

02 — What she does

Six commands that run the workshop.

Plus 56 more for power users.

Each command is a markdown skill file Florence reads in full and follows step-by-step. Outputs land as durable Cowork artifacts — research briefs, image concepts, test results — designer-shareable, downloadable, yours.

›optimize-listing B07X
Fast CRO audit. Five SellerApp endpoints chained, 3 ranked actions with 40/30/15/15 scores, citations to the reference library.
~30s
›image-strategy
Category research before any render. Top 15 bestsellers analysed, prompt adjustments tuned to your brand.
~10m · 300 tokens
›render
5 image variants with auto-self-assessment + 3-attempt iteration loop. Reference image always passed. Aspect-ratio enforced per slot.
~90s
›pinion launch image split
Validate concepts with real shoppers via ProductPinion. Visual-verification gate before spending credits.
panel
›shopper-interrogator B07X
Full CVR objection-mining loop — review-mining → Rufus → Pinion polls → image blueprint. Headline workshop demo.
flagship
›today
Daily brief: priority pick, signals, "what I'd do today" line. Schedule via Cowork Routine for 8 a.m. delivery.
daily

Plus 45 advanced skills in the cro-library/ folder for power users — main-image-pipeline · lifestyle-stack-generator · A+ premium build · objection killer · CVR leak fix · keyword rank tracker · and more.
Full table in the bundled README.md.

03 — How she's built

A dispatcher pattern, not a black box.

Every skill is a markdown file you can read.

Florence · checking the numbers

Florence runs on Claude Cowork. Identity, voice, the 17-skill catalogue and the trigger map all live in a single system prompt. Every skill is a markdown file Florence reads in full and follows step-by-step. Outputs land as durable Cowork artifacts — research briefs, image concepts, test results, per-product dossiers — designer-shareable, base64-embedded, downloadable.

The methodology stack: 100+ hours of distilled CRO work from Keplo, ProductPinion's 17-template test library, three creative-director references with a 13-step canonical flow, the 52-tactic main-image library, and brand-level image strategy that reverse-engineers category bestsellers before any render.

All connectors are user-owned: ProductPinion (panel polls), Higgsfield (image gen), n8n MCP exposing 16 SellerApp tools. No Florence backend, no SaaS hosting, no data leaving your Cowork instance.

Florence DISPATCHER
Architecture · 4 lines
  • RuntimeClaude Cowork (no Florence backend)
  • Brainbrain.json in your Project Files
  • Skills17 markdown files · trigger map
  • OutputsCowork artifacts · downloadable

04 — Origin

Built by two people, in front of a workshop.

Methodology, then code. Not the other way around.

Florence portrait
“She watches your listings, runs the polls, ranks the objections, and writes you the one paragraph that matters this week. She is not a copilot. She is a chief of staff.” — Working positioning, draft 3
MK

Matt Kostan

ProductPinion · CEO

ProductPinion Seller Sessions
DG

Dorian Gorski

Keplo · Founder

Keplo

Florence launched at Seller Sessions London 2026.

Part of Danny McMillan's AI slop vs. connected systems track. Sister tracks at the same workshop:

  • LoRAs primerFine-tune image-gen models on your own productsMatt
  • Ethical Prompt InjectionBias your shopper's own LLM toward your brandMatt
  • Systems Consultant AgentInterview agent that maps your custom system roadmapDorian
  • FlorenceThe connected CRO system you can take home todayMatt + Dorian

05 — Quick start

Three steps, eighteen minutes.

From zip on your desktop to a fully wired Florence.

1

Download

Click the button below. Unzip anywhere on your laptop. ~650 KB. No installer.

~/Downloads $ unzip florence-main.zip

2

Paste + Drag

Paste 0-paste-this.txt into a new Cowork project's Custom Instructions. Drag the 2-drag-this/ folder into Project Files.

› Custom Instructions · Project Files

3

Type "ready"

First message in chat. Florence emits a welcome card. Read it. Type ready. Eighteen minutes from there to a wired Florence.

you › ready
Download Florence zip · ~650 KB · v0.1.13 →